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When I founded TAP in 2016, the pitch was simple: less focus on making a sale, more on solving the problem. Ten years on, here’s what that looks like in practice.
The old model: catalog, coffee, callback
What OEMs actually need from a rep
Engineering support during design. Sourcing that survives an audit. Somebody who answers the phone after the PO is cut…
Why we hire for integrity first
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